When it comes to innovative strategies on social, communications professionals don't think about Big Pharma as a shining example. But should they?
Healthcare is moving into the digital sphere and this industry is undergoing a rapid transformation you don't want to miss.
In our latest report, we looked at the Twitter activity of 20 top pharmaceutical companies over two years and analyzed a staggering 24.5 million results to show how a multi-billion industry is reinventing itself on social.
Find out how to:
Avoid your competitors' mistakes by tracking and evaluating an entire industry
Shape the debate as an opinion leader with powerful trend analysis
Dig deeper into your campaigns to reveal what works (and what doesn't) on social